These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications.
The purpose for funding the research is to generate results that will have a positive societal benefit. This goal can only be met if the technology is successful and if it is commercialized, or brought to market.
Most research and development firms have limited experience with commercialization. Therefore, commercialization planning will require consistent attention concurrent with the development of the technology. Before writing this section, articulate the following items, jotting them down in a word file.
You will see that in the first paragraph they talk honestly about their experience with commercialization.
In the second paragraph the commercialization strategy is articulated with a brief explanation provided. Finally in the last paragraph the individual that will be responsible for spearheading the commercialization activity is identified and the role that they will play clarified.
The next section to consider is the intellectual property or IP section. Begin by reviewing the intellectual property section in the example provided by DOE. You will see that the author shows evidence of having explored the patent literature.
The author states what has been found, and then presents the IP strategy that the company will utilize to protect their intellectual property. It is important to consider that there are multiple ways to protect intellectual property.
Although patents are often used to protect intellectual property — when it comes to software and algorithms it is more common to use a combination of copyright and trade secrets because of how rapidly things change.
Be sure to consider what the appropriate forms of IP protection are for your intellectual property. Sometimes companies present excuses as to why they are not protecting their IP via patents, when this is the appropriate course of action.
Often the reason presented is lack of funds. Also, keep in mind that if you plan to license your IP to another — intellectual property protection is very important.
Before drafting the Intellectual Property section, follow the same approach as you did with the company section. Jot down information regarding the following items in a Word document After you have prepared your notes, draft the intellectual property section.
The Market Opportunity section is much more difficult to draft, as it relies on gathering information from other sources. Please keep in mind that at Phase 0 you are asked to take an initial look at market opportunity.
At this point you are taking a very quick, somewhat superficial look at the market opportunity. There are various ways that you can approach this challenge. First, the concept of market implies the potential number of entities that have problem X or could benefit from product Y.
Market opportunity is expressed in dollars or units. Any of these are expressions of market opportunity. What is important to keep in mind is that market opportunity is not strictly for your product — but for a class of products and solutions that could be provided by you and all competitors.
In other words, a market opportunity is NOT the same thing as your sales projection. If there is a need — then it is one that you and your competitors can all hypothetically fill.
So how do you find this information? Please review the accompanying demo to see how I went about finding information that provided the information that I needed. Once I have found the needed information, I look again at the DOE example of the Commercialization plan and notice that in the first paragraph of the Market Opportunity section that the proposer clarified what their product was and discussed their competitive advantage.
In the second paragraph the estimated size of the market opportunity was mentioned as well as those factors that were contributing to market growth.
The company identified who their customers would be — i.Purpose: The book is intended to be fun to read and provide entertainment urbanagricultureinitiative.com purpose of this marketing plan is to detail an action-oriented plan to launch the book into the marketplace, generate sales, and find ideal readers.
The first step in developing your marketing plan is to establish the marketing objectives that will accomplish your business goals, says Karen Albritton, president of Capstrat, a marketing agency. Perhaps the most important reason to write a business plan is that it requires you to engage in a rigorous, thoughtful and painful process that is essential before you start is a rigorous process before you start a viable venture.
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